I am not one of those tree-hugging, bleeding heart heart feminists who believe that women will rule the world (rumour has they already do), but I did feel it was appropriate to at least dedicate a blog post to them considering some new info I have at hand.

I am reliably informed – by people far smarter than me – that:

  • In 2009 more women were employed than men in the US as a result of the fallout in the global financial crisis
  • Women control 70% of all consumer money spent world-wide

On top of that 3 of the last 4 projects which have been brought to me have been women looking to strike out on their own.

The last thing I want to do is come across as being condescending toward women in business, but I would like to try and point out to them that it is ok to “think entrepreneurial”.

As it is South Africa doesn’t have the widest entrepreneurs culture. I’ve seen it recently where people who have always envisioned themselves working in a corporate have suddenly been forced to consider whether they will be able to provide for themselves if they strike out on their own.

The opportunities are there, the data is on your side and while it is not always obvious, women are becoming increasingly entrepreneurial in and around South Africa so if you see an opportunity then go for it!